The man behind the dwarf, Tee Morris, had announced on his podcasts a promotion dubbed “Billi’s Crazy Eights”, its name coming from the release date (08-08-08) of the next Billibub Baddings mystery, The Case of the Pitcher’s Pendant. He then discovered his Crazy Eights promotion coincided with award-nominated Fantasy author Philippa Ballantine celebrating her birthday and the release of her next novel, Digital Magic. After some playful name-calling and serious brainstorming, these two authors are teaming up from their respective hemispheres for “Double Trouble” where their fans will visit Amazon.com on August 8, 2008 and send both books up the Amazon charts.
“Double Trouble is where Pip and I make 08-08-08 our day on Amazon,” says Tee. “Between our respective podcasts, mailing lists, and a media blitz spanning across podcasts and live radio shows, we’re asking our readers and listeners to buy The Case of The Pitcher’s Pendant and Digital Magic. Our goal is to get not one but two Dragon Moon titles into Amazon’s Top Ten lists.” Authors Scott Sigler and Seth Harwood accomplished similar feats on their own Amazon Days (Sigler on April 1, Harwood on March 16), but this promotion will be the first time two authors are working together to dominate Amazon’s charts. “Double Trouble just made sense to us,” Tee continues. “We’re currently collaborating on both our podcasts (MOREVI: Remastered and Chasing the Bard), both new titles are sequels to award-nominated books, and bottom line — we work well together.”
For Pip, this kind of promotion is important, considering her location. “There is strength in numbers, even if that number is two,” she jokes. “Tee and I are pooling our promotional resources together, and that will make a difference on August 8.” A good part of their promotion is viral marketing: getting this date out across four podcasts, circulating both original and fan-generated desktop artwork, free PDFs offered before the print release, and encouraging listeners to spread the word thought blogs, Twitter, and other social marketing venues. “Authors now have the ability to introduce works to audiences globally and build a fan base,” Pip states. “This is particularly valuable to authors like me on the other side of the world. A promotion like this is not only innovative, but a great example to the publishing industry of podcasting’s potential as well as other Web 2.0 initiatives.”
Visit Amazon.com on August 8, 2008 at 8:00 a.m. PST-USA to order The Case of The Pitcher’s Pendant: A Billibub Baddings Mystery and Digital Magic. Additional information on the two authors can be found through their respective podcasts, The Survival Guide to Writing Fantasy and Whispers at the Edge.
THE OFFICIAL “Double Trouble” AVATAR
Do you have a blog, a Twitter account, or an chat application that allows you a custom icon, why not display proudly your support for podcast fiction with a slick avatar designed by Imagine That! Studios? Featuring the book covers, the authors, and the date for this event, display your avatar to spread the word and get people talking about the day of Double Trouble on Amazon.com!
FAN-INSPIRED “Double Trouble” AVATARS
If black is not your color, feel free to show off one of these fan-inspired avatars. From you, the listeners and readers, comes artwork we hope to see popping up in the blogosphere, on IM services, and anywhere online! Keep spreading the word about Double Trouble on Amazon.com!
Designed by Michael Spence
Designed by Irrel-Paola
Designed by Bryan Prindiville
THE OFFICIAL “Double Trouble” DESKTOP WALLPAPERS
Designed by Imagine That! Studios, here is the official desktop of Double Trouble, offered in a variety of sizes from the Old School 800 x 600 to the snazzy widescreen resolution of new computer monitors. Help generate the buzz about Double Trouble on Amazon.com with these sleek and sexy wallpapers from Pip Ballantine and Tee Morris!
FAN-INSPIRED “Double Trouble” DESKTOP WALLPAPERS
Designed by those who make Billi and Puck popular, OUR FANS, here are some Double Trouble designs, offered in a variety of sizes. thank you, Snitches & Bitches (and for Pip’s fans, Sive’s Court) for following your creative muses and for talking up Double Trouble on Amazon.com. See you on 08.08.08!
“Double Trouble” BLOG BANNERS
Sive’s Court and Billi’s Snitches continue to deliver with their creative talents, this time catering to the blogosphere with these banner graphics. Crack and hack into your blog’s template and place one of these sidebar ads into your online journal. With your support (and showing some of that blogger love), Double Trouble will hit Amazon hard on 08.08.08!
designed by Pip Ballantine
180 x 540